TWISTED METAL

SONY / PEACOCK ACTIVATION

Sony Pictures TV and Peacock brought the 90s cult classic Twisted Metal back to life for a new generation of fans.

Roaring onto screens with all the explosions on play and general mayhem of the original PlayStation series, fans couldn't get enough of the fast-talking, foul-mouth, death-defying action. At the heart of the series was fan-favorite Sweet Tooth and his adoring cult of personality.

HERE'S HOW IT ALL CAME TOGETHER

Prior to our Joyride, we leveraged the Sony Pictures TV -owned and operated social channels to kick off our journey, dropping the thumb -stopping grid takeover on Instagram. We also tapped into our fan resources across Reddit and Facebook to spread fan -forward word -of -mouth, utilizing a grassroots approach to increase excitement amongst the Twisted Metal fans. Look at my fan club. 

LOS ANGELES TO CHICAGO

Growing every day, our Joyride began in L .A. at the iconic Two Bit Circus, where fans from across the city gathered to celebrate the show’s premiere day. Sweet Tooth partied with attendees all night long, taking countless selfies and creating a ton of organic UGC.

From there we kept the party going by taking over The Fremont Street Experience in Sin City Las Vegas including showgirls, snakes, zip lining over tens of thousands of fans and taking over the largest canopy LED screen in the world.

Heading east, we met fans at every mile, landing ourselves at a carnival in Des Moines, Iowa and then finally ending outside the legendary Wrigley Field, during a Chicago Cubs game. We created unique activations for every city and location, making sure every engagement was memorable and audiences were left wanting more for good ol' Sweet Tooth.